Track vs Turno: Head-to-Head Comparison
TL;DR: Track and Turno both target short-term rental operators. Pick **[Track](/track-review/)** if: Enterprise PMCs that need a true CRM + contact-center stack (TrackPulse) layered on the PMS — useful for operators with inbound phone volume and outbound revenue teams. Pick **[Turno](/turno-review/)** if: Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team.
Category: Property Management Software · Track · Turno
At a glance
| Track | Turno | |
|---|---|---|
| Category | Integrated PMS + CRM + contact center + distribution for enterprise vacation rental operators | Cleaning marketplace and turnover automation for short-term rentals (formerly TurnoverBnB) |
| Founded | 2004 | 2016 |
| HQ | Minneapolis, MN, USA | San Francisco, California, USA |
| Pricing | quote-based | from $0/mo |
| Best for | Enterprise PMCs that need a true CRM + contact-center stack (TrackPulse) layered on the PMS — useful for operators with inbound phone volume and outbound revenue teams. | Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team. |
| Overall | 4.5/10 | 7.1/10 |
Feature-by-feature
| Feature | Track | Turno |
|---|---|---|
| Channel manager | ✅ Native | — |
| Unified inbox | ✅ Native | — |
| Direct booking site | ✅ Native | — |
| Task management | ✅ Native | ✅ Native |
| AI guest messaging | ⚠️ Partial | — |
| AI that takes actions | — | — |
| Automation rules | ✅ Native | ✅ Native |
| Pricing optimizer | ⚠️ Partial | — |
| Open API | ✅ Native | ⚠️ Partial |
| Mobile app | ⚠️ Partial | ✅ Native |
| Multi-calendar | ✅ Native | ✅ Native |
| Accounting / reporting | ✅ Native | — |
| Revenue management | ⚠️ Partial | — |
Scores by dimension
| Dimension | Track | Turno |
|---|---|---|
| Ease of use | 5/10 | 9/10 🏆 |
| Features depth | 8/10 🏆 | 6/10 |
| Value for money | 4/10 | 8/10 🏆 |
| Support | 4/10 | 7/10 🏆 |
| AI capability | 3/10 | 3/10 |
| Scalability | 8/10 🏆 | 6/10 |
| Learning curve | 3/10 | 9/10 🏆 |
| Pricing transparency | 1/10 | 9/10 🏆 |
Where Track wins
- Features depth — 8/10 vs 6/10
- Scalability — 8/10 vs 6/10
- Channel manager — native in Track, not in Turno
- Unified inbox — native in Track, not in Turno
- Direct booking site — native in Track, not in Turno
- Accounting / reporting — native in Track, not in Turno
Where Turno wins
- Ease of use — 9/10 vs 5/10
- Value for money — 8/10 vs 4/10
- Support — 7/10 vs 4/10
- Learning curve — 9/10 vs 3/10
- Pricing transparency — 9/10 vs 1/10
Which one should you pick?
Pick Track if: Enterprise PMCs that need a true CRM + contact-center stack (TrackPulse) layered on the PMS — useful for operators with inbound phone volume and outbound revenue teams. Pick Turno if: Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | Turno | Higher profile fit (7.7 vs 3.9). |
| Boutique operator (6-20 units) | Turno | Higher profile fit (7.1 vs 5.5). |
| Professional PM (20+ units) | Turno | Higher profile fit (6.8 vs 6.5). |
| Enterprise (100+ units) | Track | Higher profile fit (6.8 vs 6.3). |
| Multi-market operator | Tie | Both score within a rounding error on this profile — pick on pricing and gut. |
| Tech-forward, AI-first | Tie | Both score within a rounding error on this profile — pick on pricing and gut. |
| Budget-conscious | Turno | Higher profile fit (8.4 vs 3.6). |
Track in one paragraph
Track — Integrated PMS + CRM + contact center + distribution for enterprise vacation rental operators. Strengths: Three-module platform (TrackPMS, TrackCRM, TrackPulse contact center) — genuine call-center integration rare in category; API-first architecture — 75+ software integration partners; Trust accounting and owner portal/payouts built in. Weaknesses: Price increases without customer consent reported; Auto-renewal contracts trap customers for 12 months even when they want to leave. Full Track review →
Turno in one paragraph
Turno — Cleaning marketplace and turnover automation for short-term rentals (formerly TurnoverBnB). Strengths: Largest cleaner marketplace in the STR space — 75,000+ vetted cleaners across the US and growing internationally; Auto-scheduling from calendar sync works out of the box with every major PMS and booking channel; Photo-based checklists and problem reporting keep quality visible without in-person inspections. Weaknesses: Cleaning-only — not a general STR ops platform (no inventory, maintenance workflows, or smart-lock orchestration at Breezeway’s depth); Marketplace quality varies by market — rural or non-US areas can be thin. Full Turno review →
See also
- All Property Management Software comparisons
- 5stelle vs Track
- 5stelle vs Turno
- AirDNA vs Track
- AirDNA vs Turno
- Amenitiz vs Track
- Amenitiz vs Turno
FAQ
Is Track or Turno cheaper?
Turno publishes entry-level pricing; Track requires a sales call, so the answer depends on the quote you get.
Does Track have better AI than Turno?
Track and Turno score equally on ai capability (3/10).
Which is easier to use, Track or Turno?
Turno scores higher on ease of use — 9/10 vs 5/10.
Can I switch from Track to Turno?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both Track and Turno export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.