Track vs Uplisting: Head-to-Head Comparison
TL;DR: Track and Uplisting both target short-term rental operators. Pick **[Track](/track-review/)** if: Enterprise PMCs that need a true CRM + contact-center stack (TrackPulse) layered on the PMS — useful for operators with inbound phone volume and outbound revenue teams. Pick **[Uplisting](/uplisting-review/)** if: UK/EU operators in the 5-50 property band who want tight Airbnb/Booking.com/Vrbo syncing plus a direct-booking engine with security deposits and guest verification.
Category: Property Management Software · Track · Uplisting
At a glance
| Track | Uplisting | |
|---|---|---|
| Category | Integrated PMS + CRM + contact center + distribution for enterprise vacation rental operators | All-in-one channel manager + direct-booking engine for small-to-mid STR operators |
| Founded | 2004 | 2018 |
| HQ | Minneapolis, MN, USA | London, United Kingdom |
| Pricing | quote-based | from $100/mo |
| Best for | Enterprise PMCs that need a true CRM + contact-center stack (TrackPulse) layered on the PMS — useful for operators with inbound phone volume and outbound revenue teams. | UK/EU operators in the 5-50 property band who want tight Airbnb/Booking.com/Vrbo syncing plus a direct-booking engine with security deposits and guest verification. |
| Overall | 4.5/10 | 7.1/10 |
Feature-by-feature
| Feature | Track | Uplisting |
|---|---|---|
| Channel manager | ✅ Native | ✅ Native |
| Unified inbox | ✅ Native | ✅ Native |
| Direct booking site | ✅ Native | ✅ Native |
| Task management | ✅ Native | ✅ Native |
| AI guest messaging | ⚠️ Partial | ⚠️ Partial |
| AI that takes actions | — | — |
| Automation rules | ✅ Native | ✅ Native |
| Pricing optimizer | ⚠️ Partial | 🔌 Via integration |
| Open API | ✅ Native | ✅ Native |
| Mobile app | ⚠️ Partial | ✅ Native |
| Multi-calendar | ✅ Native | ✅ Native |
| Accounting / reporting | ✅ Native | ⚠️ Partial |
| Revenue management | ⚠️ Partial | ⚠️ Partial |
Scores by dimension
| Dimension | Track | Uplisting |
|---|---|---|
| Ease of use | 5/10 | 8/10 🏆 |
| Features depth | 8/10 🏆 | 7/10 |
| Value for money | 4/10 | 7/10 🏆 |
| Support | 4/10 | 6/10 🏆 |
| AI capability | 3/10 | 5/10 🏆 |
| Scalability | 8/10 🏆 | 7/10 |
| Learning curve | 3/10 | 8/10 🏆 |
| Pricing transparency | 1/10 | 9/10 🏆 |
Where Track wins
- Track does not clearly out-score Uplisting on any dimension in this directory.
Where Uplisting wins
- Ease of use — 8/10 vs 5/10
- Value for money — 7/10 vs 4/10
- Support — 6/10 vs 4/10
- AI capability — 5/10 vs 3/10
- Learning curve — 8/10 vs 3/10
- Pricing transparency — 9/10 vs 1/10
Which one should you pick?
Pick Track if: Enterprise PMCs that need a true CRM + contact-center stack (TrackPulse) layered on the PMS — useful for operators with inbound phone volume and outbound revenue teams. Pick Uplisting if: UK/EU operators in the 5-50 property band who want tight Airbnb/Booking.com/Vrbo syncing plus a direct-booking engine with security deposits and guest verification.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | Uplisting | Higher profile fit (7.3 vs 3.9). |
| Boutique operator (6-20 units) | Uplisting | Higher profile fit (7.2 vs 5.5). |
| Professional PM (20+ units) | Uplisting | Higher profile fit (7.1 vs 6.5). |
| Enterprise (100+ units) | Uplisting | Higher profile fit (7.0 vs 6.8). |
| Multi-market operator | Uplisting | Higher profile fit (7.1 vs 6.6). |
| Tech-forward, AI-first | Uplisting | Higher profile fit (7.0 vs 6.2). |
| Budget-conscious | Uplisting | Higher profile fit (7.8 vs 3.6). |
Track in one paragraph
Track — Integrated PMS + CRM + contact center + distribution for enterprise vacation rental operators. Strengths: Three-module platform (TrackPMS, TrackCRM, TrackPulse contact center) — genuine call-center integration rare in category; API-first architecture — 75+ software integration partners; Trust accounting and owner portal/payouts built in. Weaknesses: Price increases without customer consent reported; Auto-renewal contracts trap customers for 12 months even when they want to leave. Full Track review →
Uplisting in one paragraph
Uplisting — All-in-one channel manager + direct-booking engine for small-to-mid STR operators. Strengths: Airbnb Preferred Plus partner status; Direct-booking engine with security-deposit collection and guest identity verification built in; eSign rental agreements native to the platform. Weaknesses: Entry price ($100/mo for up to 5 properties) is expensive for 1-2 property hosts; Email/chat support only — no phone; chat bot widely disliked. Full Uplisting review →
See also
- All Property Management Software comparisons
- 5stelle vs Track
- 5stelle vs Uplisting
- AirDNA vs Track
- AirDNA vs Uplisting
- Amenitiz vs Track
- Amenitiz vs Uplisting
FAQ
Is Track or Uplisting cheaper?
Uplisting publishes entry-level pricing; Track requires a sales call, so the answer depends on the quote you get.
Does Track have better AI than Uplisting?
Uplisting scores higher on ai capability — 5/10 vs 3/10.
Which is easier to use, Track or Uplisting?
Uplisting scores higher on ease of use — 8/10 vs 5/10.
Can I switch from Track to Uplisting?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both Track and Uplisting export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.