Smoobu vs Turno: Head-to-Head Comparison
TL;DR: Smoobu and Turno both target short-term rental operators. Pick **[Smoobu](/smoobu-review/)** if: European operators and solo hosts who want transparent entry-level pricing and competent channel sync without an enterprise lift. Pick **[Turno](/turno-review/)** if: Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team.
Category: Property Management Software · Smoobu · Turno
At a glance
| Smoobu | Turno | |
|---|---|---|
| Category | European-friendly PMS at transparent entry-level pricing | Cleaning marketplace and turnover automation for short-term rentals (formerly TurnoverBnB) |
| Founded | 2017 | 2016 |
| HQ | Berlin, Germany | San Francisco, California, USA |
| Pricing | from $27/mo | from $0/mo |
| Best for | European operators and solo hosts who want transparent entry-level pricing and competent channel sync without an enterprise lift. | Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team. |
| Overall | 7.0/10 | 7.1/10 |
Feature-by-feature
| Feature | Smoobu | Turno |
|---|---|---|
| Channel manager | ✅ Native | — |
| Unified inbox | ✅ Native | — |
| Direct booking site | ✅ Native | — |
| Task management | ⚠️ Partial | ✅ Native |
| AI guest messaging | ⚠️ Partial | — |
| AI that takes actions | — | — |
| Automation rules | ⚠️ Partial | ✅ Native |
| Pricing optimizer | 🔌 Via integration | — |
| Open API | ⚠️ Partial | ⚠️ Partial |
| Mobile app | ✅ Native | ✅ Native |
| Multi-calendar | ✅ Native | ✅ Native |
| Accounting / reporting | ⚠️ Partial | — |
| Revenue management | — | — |
Scores by dimension
| Dimension | Smoobu | Turno |
|---|---|---|
| Ease of use | 8/10 | 9/10 🏆 |
| Features depth | 6/10 | 6/10 |
| Value for money | 9/10 🏆 | 8/10 |
| Support | 7/10 | 7/10 |
| AI capability | 4/10 🏆 | 3/10 |
| Scalability | 5/10 | 6/10 🏆 |
| Learning curve | 8/10 | 9/10 🏆 |
| Pricing transparency | 9/10 | 9/10 |
Where Smoobu wins
- Channel manager — native in Smoobu, not in Turno
- Unified inbox — native in Smoobu, not in Turno
- Direct booking site — native in Smoobu, not in Turno
Where Turno wins
- Turno does not clearly out-score Smoobu on any dimension in this directory.
Which one should you pick?
Pick Smoobu if: European operators and solo hosts who want transparent entry-level pricing and competent channel sync without an enterprise lift. Pick Turno if: Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | Tie | Both score within a rounding error on this profile — pick on pricing and gut. |
| Boutique operator (6-20 units) | Turno | Higher profile fit (7.1 vs 6.6). |
| Professional PM (20+ units) | Turno | Higher profile fit (6.8 vs 6.0). |
| Enterprise (100+ units) | Turno | Higher profile fit (6.3 vs 5.5). |
| Multi-market operator | Turno | Higher profile fit (6.6 vs 5.6). |
| Tech-forward, AI-first | Turno | Higher profile fit (6.1 vs 5.0). |
| Budget-conscious | Smoobu | Higher profile fit (8.6 vs 8.4). |
Smoobu in one paragraph
Smoobu — European-friendly PMS at transparent entry-level pricing. Strengths: Transparent, published pricing — rare in the PMS category; Clean European channel coverage including regional OTAs; Reasonable learning curve for non-technical hosts. Weaknesses: Feature depth lags category leaders on automation and AI; Mobile experience is functional but not polished. Full Smoobu review →
Turno in one paragraph
Turno — Cleaning marketplace and turnover automation for short-term rentals (formerly TurnoverBnB). Strengths: Largest cleaner marketplace in the STR space — 75,000+ vetted cleaners across the US and growing internationally; Auto-scheduling from calendar sync works out of the box with every major PMS and booking channel; Photo-based checklists and problem reporting keep quality visible without in-person inspections. Weaknesses: Cleaning-only — not a general STR ops platform (no inventory, maintenance workflows, or smart-lock orchestration at Breezeway’s depth); Marketplace quality varies by market — rural or non-US areas can be thin. Full Turno review →
See also
- All Property Management Software comparisons
- 5stelle vs Smoobu
- 5stelle vs Turno
- AirDNA vs Smoobu
- AirDNA vs Turno
- Amenitiz vs Smoobu
- Amenitiz vs Turno
FAQ
Is Smoobu or Turno cheaper?
Neither Smoobu nor Turno publishes pricing openly — both require a sales conversation to quote.
Does Smoobu have better AI than Turno?
Smoobu scores higher on ai capability — 4/10 vs 3/10.
Which is easier to use, Smoobu or Turno?
Turno scores higher on ease of use — 9/10 vs 8/10.
Can I switch from Smoobu to Turno?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both Smoobu and Turno export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.