iGMS vs Turno: Head-to-Head Comparison
TL;DR: iGMS and Turno both target short-term rental operators. Pick **[iGMS](/igms-review/)** if: Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn't require a sales call. Pick **[Turno](/turno-review/)** if: Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team.
Category: Property Management Software · iGMS · Turno
At a glance
| iGMS | Turno | |
|---|---|---|
| Category | Affordable AI-messaging-first PMS for individual Airbnb hosts and small portfolios | Cleaning marketplace and turnover automation for short-term rentals (formerly TurnoverBnB) |
| Founded | 2015 | 2016 |
| HQ | North Vancouver, BC, Canada | San Francisco, California, USA |
| Pricing | from $20/mo | from $0/mo |
| Best for | Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn’t require a sales call. | Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team. |
| Overall | 7.1/10 | 7.1/10 |
Feature-by-feature
| Feature | iGMS | Turno |
|---|---|---|
| Channel manager | ✅ Native | — |
| Unified inbox | ✅ Native | — |
| Direct booking site | ⚠️ Partial | — |
| Task management | ✅ Native | ✅ Native |
| AI guest messaging | ✅ Native | — |
| AI that takes actions | ⚠️ Partial | — |
| Automation rules | ✅ Native | ✅ Native |
| Pricing optimizer | 🔌 Via integration | — |
| Open API | ⚠️ Partial | ⚠️ Partial |
| Mobile app | ✅ Native | ✅ Native |
| Multi-calendar | ✅ Native | ✅ Native |
| Accounting / reporting | ⚠️ Partial | — |
| Revenue management | ⚠️ Partial | — |
Scores by dimension
| Dimension | iGMS | Turno |
|---|---|---|
| Ease of use | 8/10 | 9/10 🏆 |
| Features depth | 6/10 | 6/10 |
| Value for money | 8/10 | 8/10 |
| Support | 6/10 | 7/10 🏆 |
| AI capability | 7/10 🏆 | 3/10 |
| Scalability | 5/10 | 6/10 🏆 |
| Learning curve | 8/10 | 9/10 🏆 |
| Pricing transparency | 9/10 | 9/10 |
Where iGMS wins
- AI capability — 7/10 vs 3/10
- Channel manager — native in iGMS, not in Turno
- Unified inbox — native in iGMS, not in Turno
- AI guest messaging — native in iGMS, not in Turno
Where Turno wins
- Turno does not clearly out-score iGMS on any dimension in this directory.
Which one should you pick?
Pick iGMS if: Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn’t require a sales call. Pick Turno if: Hosts who want automated turnover scheduling synced to their calendar plus a marketplace to find and pay vetted cleaners, without hiring an in-house cleaning team.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | Tie | Both score within a rounding error on this profile — pick on pricing and gut. |
| Boutique operator (6-20 units) | iGMS | Higher profile fit (7.4 vs 7.1). |
| Professional PM (20+ units) | Tie | Both score within a rounding error on this profile — pick on pricing and gut. |
| Enterprise (100+ units) | iGMS | Higher profile fit (6.5 vs 6.3). |
| Multi-market operator | iGMS | Higher profile fit (7.0 vs 6.6). |
| Tech-forward, AI-first | iGMS | Higher profile fit (7.5 vs 6.1). |
| Budget-conscious | Turno | Higher profile fit (8.4 vs 8.2). |
iGMS in one paragraph
iGMS — Affordable AI-messaging-first PMS for individual Airbnb hosts and small portfolios. Strengths: Airbnb Preferred Software Partner, Booking.com Certified Connectivity Partner, Vrbo Connected Partner; AI guest-messaging automation is the headline feature and it works on Airbnb’s native channel; Strong native mobile app (iOS + Android) with feature parity. Weaknesses: Messaging has a perceptible delay — not true real-time on incoming guest messages; 30-day multi-property calendar view missing; UX feels cramped at scale. Full iGMS review →
Turno in one paragraph
Turno — Cleaning marketplace and turnover automation for short-term rentals (formerly TurnoverBnB). Strengths: Largest cleaner marketplace in the STR space — 75,000+ vetted cleaners across the US and growing internationally; Auto-scheduling from calendar sync works out of the box with every major PMS and booking channel; Photo-based checklists and problem reporting keep quality visible without in-person inspections. Weaknesses: Cleaning-only — not a general STR ops platform (no inventory, maintenance workflows, or smart-lock orchestration at Breezeway’s depth); Marketplace quality varies by market — rural or non-US areas can be thin. Full Turno review →
See also
- All Property Management Software comparisons
- 5stelle vs iGMS
- 5stelle vs Turno
- AirDNA vs iGMS
- AirDNA vs Turno
- Amenitiz vs iGMS
- Amenitiz vs Turno
FAQ
Is iGMS or Turno cheaper?
Neither iGMS nor Turno publishes pricing openly — both require a sales conversation to quote.
Does iGMS have better AI than Turno?
iGMS scores higher on ai capability — 7/10 vs 3/10.
Which is easier to use, iGMS or Turno?
Turno scores higher on ease of use — 9/10 vs 8/10.
Can I switch from iGMS to Turno?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both iGMS and Turno export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.