Novasol vs Rentals United: Head-to-Head Comparison
TL;DR: Novasol and Rentals United both target short-term rental operators. Pick **[Novasol](/novasol-review/)** if: European leisure-home owners who want Novasol to handle listing distribution, guest service, and pricing across a pan-European rural rental portfolio. Pick **[Rentals United](/rentals-united-review/)** if: Operators on a PMS who need one integration to reach 60+ channels — including long-tail European OTAs most competitors don't cover.
Category: Property Management Software · Novasol · Rentals United
At a glance
| Novasol | Rentals United | |
|---|---|---|
| Category | Scandinavian-origin European vacation rental marketplace and owner platform, part of Awaze | Global vacation rental channel manager connecting PMS software to 60+ booking channels |
| Founded | 1968 | 2013 |
| HQ | Virum, Denmark | Barcelona, Spain |
| Pricing | commission | quote-based |
| Best for | European leisure-home owners who want Novasol to handle listing distribution, guest service, and pricing across a pan-European rural rental portfolio. | Operators on a PMS who need one integration to reach 60+ channels — including long-tail European OTAs most competitors don’t cover. |
| Overall | 5.1/10 | 5.4/10 |
Feature-by-feature
| Feature | Novasol | Rentals United |
|---|---|---|
| Channel manager | ⚠️ Partial | ✅ Native |
| Unified inbox | ⚠️ Partial | — |
| Direct booking site | ✅ Native | — |
| Task management | — | — |
| AI guest messaging | — | — |
| AI that takes actions | — | — |
| Automation rules | ⚠️ Partial | ⚠️ Partial |
| Pricing optimizer | ⚠️ Partial | — |
| Open API | — | ✅ Native |
| Mobile app | ⚠️ Partial | — |
| Multi-calendar | ⚠️ Partial | ✅ Native |
| Accounting / reporting | ⚠️ Partial | — |
| Revenue management | ⚠️ Partial | — |
Scores by dimension
| Dimension | Novasol | Rentals United |
|---|---|---|
| Ease of use | 7/10 🏆 | 6/10 |
| Features depth | 5/10 | 8/10 🏆 |
| Value for money | 5/10 | 6/10 🏆 |
| Support | 6/10 🏆 | 5/10 |
| AI capability | 2/10 | 2/10 |
| Scalability | 5/10 | 8/10 🏆 |
| Learning curve | 8/10 🏆 | 5/10 |
| Pricing transparency | 3/10 | 3/10 |
Where Novasol wins
- Learning curve — 8/10 vs 5/10
- Direct booking site — native in Novasol, not in Rentals United
Where Rentals United wins
- Features depth — 8/10 vs 5/10
- Scalability — 8/10 vs 5/10
- Open API — native in Rentals United, not in Novasol
Which one should you pick?
Pick Novasol if: European leisure-home owners who want Novasol to handle listing distribution, guest service, and pricing across a pan-European rural rental portfolio. Pick Rentals United if: Operators on a PMS who need one integration to reach 60+ channels — including long-tail European OTAs most competitors don’t cover.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | Novasol | Higher profile fit (5.6 vs 5.1). |
| Boutique operator (6-20 units) | Rentals United | Higher profile fit (5.4 vs 4.8). |
| Professional PM (20+ units) | Rentals United | Higher profile fit (6.1 vs 5.0). |
| Enterprise (100+ units) | Rentals United | Higher profile fit (6.0 vs 4.7). |
| Multi-market operator | Rentals United | Higher profile fit (5.7 vs 4.8). |
| Tech-forward, AI-first | Rentals United | Higher profile fit (4.7 vs 4.0). |
| Budget-conscious | Rentals United | Higher profile fit (5.3 vs 4.9). |
Novasol in one paragraph
Novasol — Scandinavian-origin European vacation rental marketplace and owner platform, part of Awaze. Strengths: Decades-long European brand recognition, especially in Scandinavia, DE, FR, IT, ES; Full-service agency model — Novasol handles marketing, bookings, and guest service; Pan-European distribution across Awaze sister brands (Cofman, Dancenter, etc.). Weaknesses: Closed, proprietary platform — not a true PMS with open integrations; Owner economics are opaque; high commissions versus independent listing. Full Novasol review →
Rentals United in one paragraph
Rentals United — Global vacation rental channel manager connecting PMS software to 60+ booking channels. Strengths: Broadest channel catalog in the category — 60+ OTAs including long-tail European channels; Mature two-way XML/REST API used by most major PMSes as their connectivity backbone; Strong coverage of regional European channels (HomeToGo, Holidu, Atraveo, e-domizil). Weaknesses: Not a standalone PMS — requires an underlying system for operations, guest comms, and tasks; Setup can be slow; channel certifications vary in speed. Full Rentals United review →
See also
- All Property Management Software comparisons
- 5stelle vs Novasol
- 5stelle vs Rentals United
- AirDNA vs Novasol
- AirDNA vs Rentals United
- Amenitiz vs Novasol
- Amenitiz vs Rentals United
FAQ
Is Novasol or Rentals United cheaper?
Neither Novasol nor Rentals United publishes pricing openly — both require a sales conversation to quote.
Does Novasol have better AI than Rentals United?
Novasol and Rentals United score equally on ai capability (2/10).
Which is easier to use, Novasol or Rentals United?
Novasol scores higher on ease of use — 7/10 vs 6/10.
Can I switch from Novasol to Rentals United?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both Novasol and Rentals United export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.