Hostfully vs iGMS: Head-to-Head Comparison
TL;DR: Hostfully and iGMS both target short-term rental operators. Pick **[Hostfully](/hostfully-review/)** if: US-based managers who want a capable PMS plus a best-in-class digital guest guidebook. Pick **[iGMS](/igms-review/)** if: Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn't require a sales call.
Category: Property Management Software · Hostfully · iGMS
At a glance
| Hostfully | iGMS | |
|---|---|---|
| Category | PMS with digital guidebook heritage and solid US mid-market traction | Affordable AI-messaging-first PMS for individual Airbnb hosts and small portfolios |
| Founded | 2016 | 2015 |
| HQ | San Francisco, California | North Vancouver, BC, Canada |
| Pricing | tiered subscription | from $20/mo |
| Best for | US-based managers who want a capable PMS plus a best-in-class digital guest guidebook. | Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn’t require a sales call. |
| Overall | 5.9/10 | 7.1/10 |
Feature-by-feature
| Feature | Hostfully | iGMS |
|---|---|---|
| Channel manager | ✅ Native | ✅ Native |
| Unified inbox | ✅ Native | ✅ Native |
| Direct booking site | ✅ Native | ⚠️ Partial |
| Task management | ✅ Native | ✅ Native |
| AI guest messaging | ⚠️ Partial | ✅ Native |
| AI that takes actions | — | ⚠️ Partial |
| Automation rules | ✅ Native | ✅ Native |
| Pricing optimizer | 🔌 Via integration | 🔌 Via integration |
| Open API | ⚠️ Partial | ⚠️ Partial |
| Mobile app | ⚠️ Partial | ✅ Native |
| Multi-calendar | ✅ Native | ✅ Native |
| Accounting / reporting | ⚠️ Partial | ⚠️ Partial |
| Revenue management | — | ⚠️ Partial |
Scores by dimension
| Dimension | Hostfully | iGMS |
|---|---|---|
| Ease of use | 7/10 | 8/10 🏆 |
| Features depth | 7/10 🏆 | 6/10 |
| Value for money | 6/10 | 8/10 🏆 |
| Support | 7/10 🏆 | 6/10 |
| AI capability | 4/10 | 7/10 🏆 |
| Scalability | 7/10 🏆 | 5/10 |
| Learning curve | 6/10 | 8/10 🏆 |
| Pricing transparency | 3/10 | 9/10 🏆 |
Where Hostfully wins
- Scalability — 7/10 vs 5/10
Where iGMS wins
- Value for money — 8/10 vs 6/10
- AI capability — 7/10 vs 4/10
- Learning curve — 8/10 vs 6/10
- Pricing transparency — 9/10 vs 3/10
Which one should you pick?
Pick Hostfully if: US-based managers who want a capable PMS plus a best-in-class digital guest guidebook. Pick iGMS if: Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn’t require a sales call.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | iGMS | Higher profile fit (7.7 vs 5.9). |
| Boutique operator (6-20 units) | iGMS | Higher profile fit (7.4 vs 6.5). |
| Professional PM (20+ units) | Hostfully | Higher profile fit (7.0 vs 6.8). |
| Enterprise (100+ units) | Hostfully | Higher profile fit (7.0 vs 6.5). |
| Multi-market operator | Tie | Both score within a rounding error on this profile — pick on pricing and gut. |
| Tech-forward, AI-first | iGMS | Higher profile fit (7.5 vs 6.5). |
| Budget-conscious | iGMS | Higher profile fit (8.2 vs 5.4). |
Hostfully in one paragraph
Hostfully — PMS with digital guidebook heritage and solid US mid-market traction. Strengths: Best-in-class digital guest guidebook — brandable, shareable, trackable; Solid US mid-market PMS capabilities; Good automation builder with workflow templates. Weaknesses: Channel depth outside the US is thinner than Hostaway or Guesty; Mobile app is less polished than competitors. Full Hostfully review →
iGMS in one paragraph
iGMS — Affordable AI-messaging-first PMS for individual Airbnb hosts and small portfolios. Strengths: Airbnb Preferred Software Partner, Booking.com Certified Connectivity Partner, Vrbo Connected Partner; AI guest-messaging automation is the headline feature and it works on Airbnb’s native channel; Strong native mobile app (iOS + Android) with feature parity. Weaknesses: Messaging has a perceptible delay — not true real-time on incoming guest messages; 30-day multi-property calendar view missing; UX feels cramped at scale. Full iGMS review →
See also
- All Property Management Software comparisons
- 5stelle vs Hostfully
- 5stelle vs iGMS
- AirDNA vs Hostfully
- AirDNA vs iGMS
- Amenitiz vs Hostfully
- Amenitiz vs iGMS
FAQ
Is Hostfully or iGMS cheaper?
iGMS publishes entry-level pricing; Hostfully requires a sales call, so the answer depends on the quote you get.
Does Hostfully have better AI than iGMS?
iGMS scores higher on ai capability — 7/10 vs 4/10.
Which is easier to use, Hostfully or iGMS?
iGMS scores higher on ease of use — 8/10 vs 7/10.
Can I switch from Hostfully to iGMS?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both Hostfully and iGMS export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.