Bookiply vs iGMS: Head-to-Head Comparison
TL;DR: Bookiply and iGMS both target short-term rental operators. Pick **[Bookiply](/bookiply-review/)** if: European private owners who want a single partner to handle photography, multilingual listings, channel distribution, and guest comms — with physical offices in destination markets. Pick **[iGMS](/igms-review/)** if: Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn't require a sales call.
Category: Property Management Software · Bookiply · iGMS
At a glance
| Bookiply | iGMS | |
|---|---|---|
| Category | Holidu-owned hybrid PMS + marketplace for European vacation rental owners, with a European ground-team model | Affordable AI-messaging-first PMS for individual Airbnb hosts and small portfolios |
| Founded | 2016 | 2015 |
| HQ | Munich, Germany | North Vancouver, BC, Canada |
| Pricing | commission | from $20/mo |
| Best for | European private owners who want a single partner to handle photography, multilingual listings, channel distribution, and guest comms — with physical offices in destination markets. | Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn’t require a sales call. |
| Overall | 5.4/10 | 7.1/10 |
Feature-by-feature
| Feature | Bookiply | iGMS |
|---|---|---|
| Channel manager | ✅ Native | ✅ Native |
| Unified inbox | ✅ Native | ✅ Native |
| Direct booking site | ⚠️ Partial | ⚠️ Partial |
| Task management | ⚠️ Partial | ✅ Native |
| AI guest messaging | — | ✅ Native |
| AI that takes actions | — | ⚠️ Partial |
| Automation rules | ⚠️ Partial | ✅ Native |
| Pricing optimizer | ⚠️ Partial | 🔌 Via integration |
| Open API | — | ⚠️ Partial |
| Mobile app | ✅ Native | ✅ Native |
| Multi-calendar | ✅ Native | ✅ Native |
| Accounting / reporting | ⚠️ Partial | ⚠️ Partial |
| Revenue management | ⚠️ Partial | ⚠️ Partial |
Scores by dimension
| Dimension | Bookiply | iGMS |
|---|---|---|
| Ease of use | 7/10 | 8/10 🏆 |
| Features depth | 6/10 | 6/10 |
| Value for money | 6/10 | 8/10 🏆 |
| Support | 6/10 | 6/10 |
| AI capability | 2/10 | 7/10 🏆 |
| Scalability | 5/10 | 5/10 |
| Learning curve | 7/10 | 8/10 🏆 |
| Pricing transparency | 4/10 | 9/10 🏆 |
Where Bookiply wins
- Bookiply does not clearly out-score iGMS on any dimension in this directory.
Where iGMS wins
- Value for money — 8/10 vs 6/10
- AI capability — 7/10 vs 2/10
- Pricing transparency — 9/10 vs 4/10
- AI guest messaging — native in iGMS, not in Bookiply
Which one should you pick?
Pick Bookiply if: European private owners who want a single partner to handle photography, multilingual listings, channel distribution, and guest comms — with physical offices in destination markets. Pick iGMS if: Airbnb-first hosts who want AI-drafted guest replies, a unified inbox, and basic team tools at a price point that doesn’t require a sales call.
Pick by operator profile
| Profile | Winner | Why |
|---|---|---|
| Solo host (1-5 units) | iGMS | Higher profile fit (7.7 vs 5.8). |
| Boutique operator (6-20 units) | iGMS | Higher profile fit (7.4 vs 5.2). |
| Professional PM (20+ units) | iGMS | Higher profile fit (6.8 vs 5.3). |
| Enterprise (100+ units) | iGMS | Higher profile fit (6.5 vs 5.0). |
| Multi-market operator | iGMS | Higher profile fit (7.0 vs 5.0). |
| Tech-forward, AI-first | iGMS | Higher profile fit (7.5 vs 4.2). |
| Budget-conscious | iGMS | Higher profile fit (8.2 vs 5.7). |
Bookiply in one paragraph
Bookiply — Holidu-owned hybrid PMS + marketplace for European vacation rental owners, with a European ground-team model. Strengths: One-click distribution to major OTAs including Holidu, Airbnb, and Booking.com; Free professional photography service for listed properties; Multilingual property descriptions written by Bookiply staff. Weaknesses: Commission model means no cap — high-ARR listings pay a lot; Less control for owners who want to run their own direct-booking channel. Full Bookiply review →
iGMS in one paragraph
iGMS — Affordable AI-messaging-first PMS for individual Airbnb hosts and small portfolios. Strengths: Airbnb Preferred Software Partner, Booking.com Certified Connectivity Partner, Vrbo Connected Partner; AI guest-messaging automation is the headline feature and it works on Airbnb’s native channel; Strong native mobile app (iOS + Android) with feature parity. Weaknesses: Messaging has a perceptible delay — not true real-time on incoming guest messages; 30-day multi-property calendar view missing; UX feels cramped at scale. Full iGMS review →
See also
- All Property Management Software comparisons
- 5stelle vs Bookiply
- 5stelle vs iGMS
- AirDNA vs Bookiply
- AirDNA vs iGMS
- Amenitiz vs Bookiply
- Amenitiz vs iGMS
FAQ
Is Bookiply or iGMS cheaper?
iGMS publishes entry-level pricing; Bookiply requires a sales call, so the answer depends on the quote you get.
Does Bookiply have better AI than iGMS?
iGMS scores higher on ai capability — 7/10 vs 2/10.
Which is easier to use, Bookiply or iGMS?
iGMS scores higher on ease of use — 8/10 vs 7/10.
Can I switch from Bookiply to iGMS?
Yes, but plan for migration cost: channel reconnections, template rebuilds, automation recreation, and team retraining. Both Bookiply and iGMS export reservation history; neither exports their automation rules cleanly. Run both in parallel for at least two weeks before cutting over.